Brand Building & Franchise Development 

 

It is common for once-promising franchise brands to stall. Common causes include failing franchisee recruiting strategies, weak capitalization, and insufficient operational support. This can lead to sold but unopened units, unhappy franchisees, lender pull-back, more restrictive covenants, validation problems, and weak performance. Our franchise development approach focuses on creating attractive core value and profitability strategies for franchisees.  We then help brands target the right franchisees and create holistic franchise development plans that deliver sustainable growth. Our development planning also includes existing owner expansion and strategies to attract strong multi-unit operators. 

 

We work with management to build differentiated franchise brands that deliver strong value propositions to both customers and franchisees. We then communicate those value propositions to the marketplace. Catalyst works with management teams to help identify what the brand’s future as a franchisor looks like 5 to 10 years out and assist the management team to initiate key initiatives to achieve that vision.

 

• Lead Generation

• Franchise Sales

• Franchise Buyer Archetype Targeting

• Content Strategy

• Resale Programs

• Campaign Development

• Case Studies

• Territory Geographic & Demographic Growth Analysis

• Market Development Strategies

• Franchise Advisory Council Creation or Support

• Franchisor Infrastructure Development & Support